Though the world’s eyes have been turned towards Asia for quite some time now as the new driver of economic prosperity, many challenges still exist in unlocking opportunities within this region, e.g.:

• The speed of evolution makes accessing up-to-date information difficult
• Language and cultural issues are a significant hurdle to western organizations trying to understand this landscape
• The infrastructure for research and information is not as developed as in the west
• “Intangible” variables, such as grey and black market goods have a greater impact on the market 

To overcome these issues, Grail Research has strategically placed two of our offices in this region (New Delhi, India; Beijing, China) providing direct access and on-the-ground research.  We have supported both regional and international companies in their endeavors to better understand these markets across numerous industries.