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Customers are more aware and more discerning of the total brand of a product, service, its experience, and its parent company than ever before. At Grail, we leverage our parent company’s proprietary approaches to track brand health and assess customer experience, now in its 10th year of use amongst clients.
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Generation Z: Consumers of Tomorrow
Examines Generation Z and the defining characteristics of the age group. Insight into the implications for companies trying to market to this new generation of consumers.
2010 FIFA World Cup South Africa - Changing Global Perceptions
Analysis of the change in global perception of South Africa as the 2010 FIFA World Cup host nation. Comparison between March 2009 and March 2010 findings.
New & Unique Innovations in the Beauty Market
Explores some of the more unique trends that taking place in the Beauty market with a specific focus on the U.S.
The Green Revolution
The report is based on a nationwide survey of U.S. consumers and provides new insights into consumer preferences, behaviors and attitudes toward green products
The Global Fashion Industry - Growth in Emerging Markets
Analysis of the global fashion industry and the new countries that are emerging as fashion hubs.
Online Media Analysis of Women's Skin Care Perceptions
Summarizing our study of women's blogs and discussion forums across India, the US and China
Mobile Phones in China: A Study of Nokia's Success
Grail Research analyzes Nokia's success against competitors in China's mobile phone market.
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