Consumer Brands companies face a relentless challenge to continue to grow their businesses and their brands.  Today’s fast-paced, global business environment offers a broader range of growth options than ever before, but it also places increased pressure and importance on an organization’s ability to evaluate, prioritize and capitalize on these opportunities.  

Our clients find that our Monitor Group heritage provides a strategic business perspective and decision-oriented approach that makes us a better research partner in today’s complex business environment.  Grail Research is better positioned than any other research firm to help your organization:

• Gain consumer insight because our innovative approach to primary research enables us to quickly and cost-effectively gather feedback from consumers at any point in the product life cycle. Our organization is also equipped to provide ongoing customer analysis support that enables you to gain better insights from the data that you already have in-house

• Evaluate new market opportunities because our multidisciplinary research approach ensures data is gathered and validated using a variety of primary and secondary sources, and our global perspective ensures you benefit from local insight, even when investigating poorly-covered geographies and sectors

• Assess brand strength and competitive positioning because we are able to leverage Grail Brand Labs. Grail Research's join venture specializing in brand strategy and marketing planning, as well as BrandMonitor^®, Monitor Group’s proprietary, rapid-turnaround brand assessment instrument

• Identify and screen partners/acquisition targets because our international network of experts, multidisciplinary research approach, and global capabilities ensure that you get the information and insight you need when evaluating partnership or acquisition opportunities