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Grail Research was created with the sole purpose of meeting the market intelligence needs of organizations in today’s fast-paced, complex, global business environment. The solutions we provide are driven by our beliefs about clients' needs and the demanding environments in which they operate.

Business decisions often arise unexpectedly and need to be dealt with immediately; clients need partners who can help them when the need arises

Grail Research can have a team up and running within 24 hours and will tailor research approaches to deliver information based on your timeline. We also offer same-day turnaround on basic information requests for our relationship clients

Clients are strapped for time and need leverage; they can’t afford partners that require too much hand-holding

Our client service officers are experienced consultants who are successful because, just like your highest-performing team members, they are able to take ambiguous questions and, with a few brief (i.e. 15 minute) check-in conversations, deliver exactly the information you need

Because you don’t know what you don’t know, the scope and direction research takes often needs to change as new information is uncovered

Grail Research embraces uncertainty and structures projects to be flexible, allowing discovery and client feedback early in the research process to guide the approach, scope, deliverables and timeline moving forward. Unlike other firms, our Monitor Group management consulting heritage ensures a level of comfort with learning and adapting as projects unfold

Data takes many forms and lives in many places; good research is about getting at the data wherever it resides

Grail Research has expertise in a wide variety of research techniques. We take a multidisciplinary research approach for most projects to ensure we are gathering the right data and providing our clients with a complete, unbiased and validated perspective. For example, projects may begin with the review of reports and databases then move to qualitative expert interviews before launching a quantitative survey

Having a global business perspective is about more than having offices around the globe

Critical to the success of a research project is the ability to synthesize and frame data in the global context in which clients operate. To provide the global perspective clients need, Grail Research has assembled a team of experts that understand the culture, language, business networks and regulatory environments of key countries and regions around the world

Simple questions deserve easily understood answers, even if the process of arriving at the answer is complex

While the success of a research project depends on the detailed data collection and analysis and intricacies that go on behind the scenes, clients care most about synthesized answers communicated in a clear, concise, business-relevant manner

Delivering value to clients doesn’t happen without investment and hard work

To truly be a next-generation research firm and help our clients meet the complex challenges of today’s business environment, requires new thinking about how to organize and operate. From our rigorous recruiting process to our unique project engagement model, proprietary technology and exclusive network of experts, Grail Research is aligned to deliver exactly the service experience, data and insights our clients need

Grail works with clients in the way that best suits their demand for information and analytics. For clients with a constant demand for high quality market intelligence, we dedicate a team to support both recurring and ad-hoc information needs. For our project-based clients, we have a large team of experts to support projects as needs arise.







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