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The Green Revolution
What does "green" mean to consumers?

How committed are consumers to sustainable products, especially in tough economic times?

How do die-hard green consumers differ from their “light green” counterparts?

How effective have leading green companies been at establishing their green market positioning with consumers?

Find answers in our September 2009 report
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The Green Revolution
What does "green" mean to consumers?

How committed are consumers to sustainable products, especially in tough economic times?

How do die-hard green consumers differ from their “light green” counterparts?

Find answers in our September 2009 report
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